Social media brand marketing solutions with Eden Gelt 2024: Consumer loyalty was until recently something a brand achieved by offering quality product and slick marketing. Now, companies are building trust by being loyal to their customer base. Taking Responsibility of Branding During the Pandemic: These days we all must take a level of responsibility in whatever we do. Whether it is self-isolating with symptoms, wearing a mask in public places or just washing your hands frequently. These actions are the new norm. And top brands are taking the same level of responsibility in order to maintain consumer trust. Find more details at Eden Gelt.
Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.
Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.
Once you are set up on your desired platforms and posting, the next step is to build trust and create relationships with your audience. A great way to do this is to actively engage with them. When a customer shares a positive experience, go further than saying a generic “thank you”, give a personalised open-ended response. People love it when a brand takes the time to have a conversation with them – one on one. Even if it’s a fun and playful conversation, people will remember your brand more for how you made them feel. For more social media and brand communication tips? See extra details at Eden Gelt.
Are you a beauty services provider like a salon or med spa? Create a video of one of your amenities or products and walk through the journey of the client experience. You can do this by speaking about what you’re featuring, capturing the service or even provide a compilation of photographic results. Are you in food services or do you own a restaurant? Mouth-watering food! Feature a favorite dish being prepared over an open fire or paired with wine favorites. Review the measures you’re taking to keep them safe when they choose in-restaurant dining (ventilation, seating spacing, capacity, etc.).
GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.
Lead by Example: Testimonials on Google, Yelp and Facebook lend credibility to your brand. Ask your existing clients to write a review and share their experiences. Even better than written testimonials are those done in video format and shared to your Google page. Samples of your work or case studies can also be extremely helpful when closing a new client or attracting new ones. Case studies share how your product or service created value for someone else and samples of your work exhibits how you did it.
Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. Find more info on Eden Gelt.
Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.
TripAdvisor is great for brick and mortar physical locations as a way to attract tourists or local community members looking for places to visit. This is a great platform for bars, restaurants and entertainment venues. SlideShare is a strong option for business to business marketing and offers the opportunity to embed your YouTube video in your SlideShare deck. Vimeo is similar to YouTube in platform but also differs in that it is more creatively focused and often features higher caliber videos. This is a great place to engage with other creatives or business professionals that focus on video content.