Barbara Jarabik talking about art and technology synergy today : Technology has strongly influenced the course of history and continues to do so. Thus, it is largely responsible for the change of our culture today, not only locally but also globally. So in another word, socio-culture is who we are, what we think, our goals, what we see us normal and what not. This can change over time, due to the developments of each era, as mentioned above. Therefore, technology is seen as a main impact on our socio-cultural change today.
Technology and society or technology and culture refers to cyclical co-dependence, co-influence, co-production of technology and society upon the other (technology upon culture and vice-versa). This synergistic relationship occurred from the dawn of the humankind, with the invention of simple tools and continues into modern technologies such as printing press and computers. It has always been a matter of topic whether technology is boon or bane for the society. The impact of technology on our culture, tradition and social values is undoubtedly huge and classified as how it effects our society today and how it influence human activities.
Most of these technologies come in a structural way of mapping the world or in other words, the logics like a parent-child relationship, we can observe this in any of the databases, programs or knowledge management systems. Now, since we can see that there are around 6 billion people who use this kind of a technology of mobile phones with very diverse perspectives. We have to collectively rethink the underlying codes that run the technology (Ash, 2013), so we can observe that it is not only technology that shapes culture, but culture also shapes technology.
Technology influences society through its products and processes, which consequently influences the quality of life and the ways people act and interact. On the other hand, social needs, attitudes, and values also influence the direction of technological development. For societies to thrive and evolve, technological innovations have become necessary. It has evolved over the last centuries from simple tools such as stone tools and basic books to complex genetic engineering, smart machines, and information technology such as TV, computers, and cell phones. As technological systems are invented by humans, they reflect the very essence of a population’s needs and culture. Read more details at Barbara Jarabik.
In most of the cultures riding a horse used to be a sign of pride, tradition, ease of transport (Clutton-Brock, 1992) but with the advent of the motor engine slowly we see how there is a progress in the integration of technology. In future, the role of technology would not only be to replicate the needs of a culture, but also choose parts from various cultures, integrate them and create a new model of foundation for a future technology. In some of the cultures meeting a person in person was considered to be the right way of communicating, but we observe that nowadays technology has integrated and slowly, people have started adapting different other means of communication like mobile phones, video conferencing etc.