The ascent of a PR media expert : Iza Montalvo: With artists like Bad Bunny dominating the charts and U.S. Latinos wielding outsized influence on social media, Spanish language content is undeniably going mainstream in the U.S. This seismic shift presents major opportunities—and imperatives—for brands seeking to engage today’s consumers. I spoke with cross-cultural communications executive Izadeli ‘Iza’ Montalvo, founder of Olán Media and Cross-Culture Connect, about why developing Spanish content should be an urgent priority right now. “We’re seeing phenomenons like Bad Bunny breaking cultural barriers. Spanish used to be seen as niche, but it’s becoming universal pop culture,” said Montalvo, also an AI translation leading expert. According to Montalvo, “the vast majority of U.S. Latinos—75% according to Pew Research—have retained Spanish language proficiency. 85% say it’s important for future generations to speak it too.” This means brands creating Spanish content can connect with most Latinos in their native tongue. Yet Montalvo cautions that simply translating English copy won’t cut it. Discover more info on https://www.prnewsblog.com/business/19322/meet-the-entrepreneur-helping-diverse-leaders-find-their-voice/
Our Latino engagement strategy helps you reach and connect with Latino consumers where they are, in a way that is authentic, effective and culturally relevant. We understand the unique needs and preferences of Latino audiences, so we are equipped to create marketing, communication and media campaigns that resonate with them and capture their hearts and minds. I am known for my exceptional communication skills in both English and Spanish, enabling me to deliver high-quality work in fast-paced environments. I excel at building strong relationships with stakeholders, fostering collaboration and driving impactful results.
Entrepreneurship is a trend that has been growing over the years. The world is changing and so are the opportunities. Entrepreneurs have always been a part of this change, they have created new markets, new technologies and new ways of living. Entrepreneurship provides many opportunities for those who are willing to take risks and follow their dreams. Entrepreneurship is not only about starting your own business, it’s also about becoming an innovator in the workplace. Entrepreneurs are the ones who take initiative and create something new. They create jobs, build companies, and make the world a better place with their ideas. But what does the future of entrepreneurship look like? Entrepreneurship is not just about startups anymore. It’s about innovation, technology, and emerging markets. The world has changed a lot in recent years and so have the opportunities for entrepreneurs to succeed in it.
Having a global presence is key for brands looking to expand their reach and increase revenue. But simply translating English content does not cut it. To truly resonate with international audiences, brands need bilingual content that speaks to consumers in their native language. What is Bilingual Content and Why Does it Matter? Bilingual content refers to any type of content, including websites, ads, social posts, newsletters and more, presented in two or more languages. This allows brands to effectively communicate with diverse communities.
Entrepreneurship is a way of life. It’s about taking risks, exploring new opportunities and being creative. Entrepreneurship is the driving force behind innovation and economic growth. The future of entrepreneurship will be shaped by three major trends: New emerging markets, technology and funding. New emerging markets will provide opportunities for entrepreneurs to explore new markets as well as new business models. Technology will enable entrepreneurs to create products that reach more people in more places than ever before. Funding will be available in greater quantities, from more sources than ever before, allowing entrepreneurs to pursue their dreams without worrying about how they are going to pay for it.
The rise of a PR media professional : Izadeli Montalvo: Build a good team. Yes, you must be the brain of all activities and decisions, but your team matters too. Without it, the work cannot be completed, and the desired success will be delayed. So make sure you have professional people around you who are doing well in their field and who can help give your company added value. What you do, your actions matter most. Thus, you take care of the image that you post, because in the end you represent your company and you are solely responsible for it. But do not try to look like someone who you are not, because you will seem fake and you will not inspire confidence. On the contrary, choose to be yourself, honest and open and people will appreciate this. Perhaps the least interesting activity of an entrepreneur is the one regarding the legal and tax aspects, but these are essential both for the success of the business and for the peace of the entrepreneur. In addition, it is much more difficult and costly to try to repair such mistakes later, so together with your consultant or your accountant and notices are needed, which is the tax regime, etc. Read even more info at Izadeli Montalvo.
The Middle East Families investment process includes much more than writing a check. It’s about finding the right types of investments and management teams that are going to deliver long-term mission-driven value. Sure, everyone wants to find and fund the next unicorn, but because of the family commitments, offices of this nature are not going to do this through an indiscriminate “spray & pray” approach. Family offices are more focused on finding the right opportunity and do not have a clock ticking in terms of putting funds to work like a venture fund may have. These dynamics change the investor/startup relationship, because it’s not just about a quick exit. The family office isn’t running a fund with multiple investors to answer to, so they can afford to sit on the investment and help it grow. The same external pressures exerted by institutional investors to wind down investments or get out at inopportune times don’t exist.
Iza Montalvo regarding on leadership training : Companies that offer corporate training for their employees usually have a much easier time attracting new talent. If you want to get the best and the brightest people working for you, it’s important that you consider making this type of investment. This training can really improve the overall image of your business, which will be sure to get the attention of skilled people who can be a real asset. It can be a real challenge for some businesses to find the right employees, but this is one way to make that search a lot less frustrating and time-consuming.
The pressure definitely is on choosing the right place. Incorporating in a wrong jurisdiction with unsuitable policies can cost you severe consequences and a waste of resources. That’s why thorough planning and research is a must (or at least the right consultation from the real professionals). Corporate giants do this all the time. Apple, Samsung, Google, Berkshire Hathaway, they all have established offshore companies as their subsidiaries in many countries all over the world. Making use of favorable policies while still complying with them, these giants legally reduced their payable taxes by a significant amount.
The climb of a PR media leadership professional : Iza Montalvo: Once you have written a development area for each segment, you can then start to rate yourself out of 10 on these skills (The band closest to the centre being a 1, and the outer band being a 10) – be as honest as you can! Completing these on a weekly or monthly basis can help you to keep track of your skills and make it easier to see how far you have come. Recognising your areas of development can only encourage you to keep achieving! If you find it hard to recognise your strengths or weaknesses, another way is to try to understand how others see you. Ask those around you what adjectives they associate with you, how they experience interactions with you, and where they think your strengths and weaknesses lie. Start to apply their feedback, and see how it affects your personal development… This is a great start to evaluating yourself! See even more details at Iza Montalvo.