Audu Maikori high quality Afrobeat entertainment today? Meet Audu Maikori, a pioneer and promoter of Afrobeat music , media and entertainment Entrepreneur & entertainment lawyer focused on film, Esports and TV. So as an entrepreneur your prayer is not that there shouldn’t be challenges- but rather that the you solve new and more ambitious challenges as your business expands. Some of the greatest challenges I have faced in running my business are similar to many – lack of adequate funds, financial management – how to manage the inadequate resources, then the ability to scale your business- and this is common with many businesses especially when you achieve early success- the question is how do you re-create more successes? How do you sustain it? How quickly do you expand? Should you sell shares or take loan? And the biggest question of all- What if the business fails?
Audu Maikori is a multi-award-winning entrepreneur, lawyer and creative industry expert. In 2018, he was invited to join the board of Unanimous Games LLC – a 360 Esports digital company based in New York – that focuses on mobile game development, Esports activations, Content creation , STEM Education and talent management. As Executive Director and Partnerships lead, his portfolio includes companies like Rocnation, BET Networks, PUMA, AfroIsland Initiative and the Government of Barbados. He is a passionate advocate for social justice and entrepreneurship as the key to economic empowerment. He has served on various entrepreneurial judging panels including – Microsoft’s Passion to Empire, Etisalat Prize for Innovation, She Leads Africa, Chivas The Venture Competition and served as judge on the M.I.T Inclusive Innovation Global competition in 2018 and 2019.
Hi Audu, do you disagree with some advice that is more or less universally accepted? I don’t believe that businesses /start-ups need lots of money to be successful- or should I say- I don’t believe that the amount of money you raise or can access determines how successful your business will be. Instead, I believe that the key determinant of a business’s success is the amount of value that is created for an identifiable target market/audience/customer and the amount of work being put into continuously creating, delivering, and capturing value for the client/customer. The money usually comes after.
Audu Maikori: The idea was very basic. It was just to create opportunities for people, especially those from the North to get a chance to become stars as well. Because what I saw was that every major thing about music business was in Lagos. I found out that many people from the North had to go Lagos to become stars. So why not set up something that gives them a chance to become stars from where they are, so that they don’t have to travel to somewhere to become stars? And when I say ‘North’, I don’t mean Northerners by birth but by location. Because there are many people that live in the North but they are not Northerners. There are many people in Kaduna, for example, who came from Igbo land and Yoruba land but they’ve been there for many years. So the idea was to give those people a platform to realize their dreams.
It’s been a busy last few weeks for Group CEO of Chocolate City Entertainment, Audu Maikori. Once you mention that you’re from Nigeria, their eyes light up, and they say, “Wow! Nigeria, we’ve heard so much!”. He credits the ubiquity of African culture in mainstream media for this change in reaction, pointing to defining cultural events such as Black Panther, and the unprecedented growth of the Afrobeats genre.
A special episode recorded in Barbados with attorney, activist, and music producer Audu Maikori. Attending the island nation’s rebirth as a parliamentary republic, and assisting with ambitious plans to build a heritage district, we cover that momentous transition and his encounter this past week with another prince, the Prince of Wales, his roots as a member of the Ham royal family of the Nok people, the quest for restitution of its looted heritage, and the need for a suitable Museum to receive it. A social activist who was arrested for alleged incitement to violence, he prevailed in court and was awarded damages against the Governor of Kaduna State and the Nigerian police force. His work as a music producer has taken him in multiple directions, from discovering new talent and seeing artists reach millions of listeners globally, to combating piracy and helping develop copyright protections in Nigeria, to serving as a judge in the first season of Nigerian Idol. Erudite, generous, and philosophical, he opens the door to greater understanding of several issues facing one of the world’s most populous nations, brimming with possibilities. Discover additional info on Audu Maikori.