Family office finance advices by Obediah Ayton? So what does it mean to bring on an individual or family investor in lieu of going the traditional VC route? These individuals often wish to stay in the venture investment game, but desire more transparency to underlying investments than the traditional venture investing experience provides. They also want the ability to cherry-pick the best deals. In addition, they want to avoid paying the typical “2 and 20” — a deal structure that requires investors to pay a 2 percent annual fee (some as high as 3 percent) to the VC firm on top of the 20 percent return on investment. This is why we’re seeing more of the mega-wealthy groups in the region move away from only investing in private equity funds to increasingly working with their family offices to find the right types of direct investments that fit their long-term wealth-generation strategies.
VentureRock – Impact Venture Builder and ecosystem of entrepreneurs, investors and startup experts, is launching a $300M Fund-of-Funds in Abu Dhabi to support and grow the market-leaders that will shape the world of tomorrow. Dubai, United Arab Emirates Apr 22, 2021 (Issuewire.com) – From this new Fund-of-Funds, VentureRock will invest in early-stage startups that leverage technology, science, and innovation to build sustainable, impact-driven solutions and unlock new-age business models for Retail, Real-Estate, Logistics, FinTech, and Agriculture. This will be done through Venturerock’s Special Purpose Investment Company (SPIC) structure, which implements the legal and operational processes needed to safeguard the ventures’ success. Director of Business Development at The Private Investment Group Obediah Ayton said “I am very happy to see Venturerock demonstrate the way venture capital funds are now being deployed post covid here in the UAE. The portfolio companies within Venturerock are some of the most professional and innovative we have seen and I have no doubt they will be a welcome asset to both the public and private sector in the Middle East.”
Who is Obediah Ayton and some of his philosophy? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., a specialist in family office business, AI driven accounting services, finance and accounting. Obediah Ayton on what happens when a Family Office takes the VC model: A new breed of ultra-high-net-worth families differs from the “old money” of the past. Their accumulation of wealth is typically more rapid and driven by savvy investment management or entrepreneurism. These Family Offices are controlling the venture investment game, but desire more transparency to underlying investments than the traditional venture investing experience provides. They also want the ability to cherry-pick the best deals, meet founding team and operations.
Alongside this monumental shift in wealth, we are witnessing a modernisation of family offices here in the UAE. Family offices are not only selecting business models that allow for more control and greater returns but are also expressing a heightened interest in “impact investing”. Typically, this means investing in small or medium-sized organisations that are purpose-led and have a focus on sustainable or ethical business practices. As the number of UAE family offices and the pool of wealth amassed by them increases and is passed on to a new generation, the way they conduct themselves is evolving rapidly, investing in innovative, creative and socially conscious ways. SMEs should take note of this enthusiasm and use it to their advantage.
Obediah Ayton about how to raise money from family offices: Biggest advice: – To let the Family Office understand that you’re interests are aligned with theirs. That you’re in this for the long term, not just a few transactions. Even if they’re great deals. Intelligence is a commodity. Integrity is not. To do: Listen. Add value at all times. Ask about their goals and objectives. Be authentic. Ask about what they are currently looking for. Do what you say you’re going to do. “Trusting is hard. Knowing whom to trust, even harder.”
Right now is a great time to build close relationships with Family Offices for future capital raises! A wave of capital raisings are coming but the pandemic-created crisis means a whole new set of rules for companies wanting to tap investors for cash. It is now critical to get in ahead of the wave a build relationships with private wealth. Family offices are notoriously discrete. So much so that one of the most common adages to describe the industry is “a submerged whale does not get harpooned.” With a tremendous amount of investable capital, these family offices are often looking for ways to diversify their investments.
Obediah Ayton on the new definition of a billionaire is not the net worth but in achieving change in a billion lives: At present, just over 50% of the relevant family offices allocate less than 10% of their portfolios to sustainable investment. However, a third of Families average portfolios will be comprised of sustainable investments and one-quarter impact investments within the next five years. Impact causes garnering the most considerable investments include those that address climate change, improve health and social care, as well as those that retain and develop employees, workplace safety and cybersecurity.